Our main and of course, magic ingredient in our toothpaste is Activated charcoal (a natural antibacterial and stain remover).
The other ingredients are: Sorbitol, Silica hydrate, Aqua, Sodium Sulfate, Flavor, Cellulose Gum, Sodium Saccharin, Tetrasodium Pyrophosphale, Methylparaben. Our toothpaste is completely free from fluoride.